At On the Grind we like to do things a little differently and we love to support local business, and creatives! Each quarter we collab with a different NZ Artist to design a kick-ass label for your coffee box, which will brighten up your doorstep and bring some light into your life once a month. First up we have Flox (Hayley King) who is an Auckland based aerosol artist who creates bright and bold statement pieces using stencils.
Flox is an aerosol and stencil artist with a fine art degree, Flox first made her mark on the inner cityscape of Auckland in 2003. Her trademark native birds, ferns and flowers – a celebration of Aotearoa’s environmental taonga – vibrant, confident colour; and scale combined with delicacy; magically transformed grey walls into vibrant depictions of the natural world.
Flox swiftly expanded her practice into prints, publications, murals, graphic design, live painting, projects, workshops for both school and the wider public, collaborations, charity work and both group and solo exhibitions. Her accessible narratives have broadened her appeal and shaped her into one of New Zealand’s most recognised contemporary artists. Numerous TV guest appearances and editorials have added to her popularity and further spurred the demand for her distinctive aesthetic.
Flox’s intricately hand-cut stencils are what sets her apart from the rest, prompting a demand for these as artworks in their own right. With a philosophy deeply ingrained in the value of the hand-made, her processes pay homage to the craft of the cut – what she refers to as her Labour of Love.